The company and ideas

A marketplace for offline activities led by active seniors (60+), offering unique, knowledge-driven experiences.

Combines lifelong learning with real-life interactions, addressing social isolation and people looking for authentic experiences.

Focuses exclusively on seniors sharing their expertise, creating a unique space for intergenerational connection.

Product / service

Tackles social isolation and ageism by integrating seniors into the community through meaningful, face-to-face experiences.

Provides a platform for seniors to stay active, engaged, and valued, while offering adults access to unique, authentic activities.

Creates opportunities for lifelong learning and personal enrichment outside of digital spaces.

Which solution

A digital platform that connects seniors with adults seeking real-world experiences, such as workshops, sailing, and dinners.

Easy booking system, user-friendly interface, and curated experiences ensuring quality and authenticity.

Regular events that foster community, interaction, and knowledge-sharing.

Business model

Revenue through 30% commission on booked experiences.

Potential for subscription models, corporate partnerships, and sponsorships in the future.

Focus on scalability with low operational costs due to the platform-based nature.

Customers

Adults (30+) seeking authentic, offline expriences.

Primary target: local and expat communities in Denmark, expanding to broader European markets.

Secondary target: tourists and travellers.

Businesses looking for team-building activities and unique engagement with wise seniors.

The market

The European market is rapidly growing, with significant spending on leisure and cultural activities.

High demand for real-world, non-digital experiences, especially among adults and seniors.

Market opportunity to tap into the increasing focus on wellness, mental health, and active aging.

Competitors

Competitors include generic experience marketplaces (Airbnb Experiences) and community platforms, but none focus exclusively on seniorled activities (experts).

Differentiates by targeting a niche segment, combining the expertise of seniors with a unique offline focus.

Emphasis on authenticity and knowledge sharing sets apart.

Growth potential and ambition

Aim to scale in Denmark with 1,000 seniors hosting regular experiences.

Expand to other European countries by 2025, adapting the model to local cultures.

Long-term goal: become the leading platform for senior-led experiences in Europe.

Management and team

Led by experienced entrepreneurs with a strong background in business, experiences market (founder fit) and community-building.

Supported by a team of tech, marketing, and community experts, with advisors from strategic fields.

Team focused on operational excellence, customer satisfaction, and continuous innovation.

Finance / financing

Bootstrapped with initial funding from founders, exploring pre seed funding opportunities to scale.

Lean operational model to maximize growth potential with minimal initial investment.

Financial sustainability through diversified revenue streams.

Status

MVP launched, 200+ tickets sold without paid advertising.

Established partnerships with iconic seniors and community figures in Denmark.

Building traction and refining the platform based on real user feedback, preparing for expansion.

Built a core team without any money.

Organic growth, community in Denmark. First users love our product.

Brand registered in Denmark.