Introduction to SPRINGBOARD®
The company utilizes advanced BOT, ComputerVision, 3D scanning and 3D printing technologies, in online consultation to produce individually tailored insoles that enhance comfort and reduce the risk of injuries for users across various activities.
As one of the few on the global market for orthotic insoles, the company has scientific evidence that their insoles provide pain relief and enhance comfort and performance. The product is EU certified and registered as Custom-made Medical Device at EUDAMED.
Areas for sparring
For this SPRINGBOARD®, panelists with competencies/experience within these themes, are needed for sparring:
- Go-to-market – what is the ideal go-to-market strategy?
- Funding – how to raise EUR 100,000?
Industry: Welfare technology, Health Care, Health, rehabilitation
Development stage: Proof of Business
Company's CVR region: Capitol
Competencies in the panel:
- Business Development
- Financing, Funding & Raising Capital
- Marketing & Distribution Channels
Note: This SPRINGBOARD® will be held in Danish.
Note: The date for this event has been changed to the 26th of June at 14:00 - 17:00.
The problem
Many individuals suffer from foot, knee, and back discomfort due to ill-fitting standard insoles, leading to decreased mobility and quality of life.
• 77% of adult people experience pain and discomfort in their feet.
• 39% say it restricts them in activities like walking.
The solution
The startup makes custom orthopedic insoles more affordable and accessible.
• A free online foot analysis uses a simple chatbot that turns your smartphone into a 3D scanner.
• From there, the software analyzes the customers’ foot’s biomechanics and instantly designs insoles tailored to your needs.
• Three seconds after you complete your purchase, the design is ready for 3D printing.
• Each pair is printed in a unique and cost-effective way.
• The insoles are made by top of the class quality.
Distribution focus
B2B partnerships – Exploring international markets and partners is on top of our strategic plan. Giving brand and retailers the possibility to add a scanning solution and custom-made orthotics insoles to their product range as well as better fitting to shoes bought online.
D2C online – We plan to expand our digital footprint through targeted B2C online marketing campaigns, emphasizing the convenience and affordability of our custom-made insoles. We are offering free digital foot analysis through our online platform. Customers can order their custom-made insoles directly from our website anywhere in the world.
The goal
By 2030, the company aims to be the leading brand for custom-designed insoles in Europe and Australia, capturing a share of an estimated €5,5 billion market. Our technology-driven approach makes personalized foot support accessible, scalable, and ready for international growth.
The team
A – Co-founder and CEO, brand builder, innovator and concept designer.
B – Co-founder and CTO, technical strategist and product builder.
Status
Looking to raise EUR 100,000.
Currently, the company is focused on growing their D2C sales, both online and in physical locations (stores in Espergærde and Østerbro), and online sales currently accounts for 20% of total sales. The goal is to quadruple online revenue this year, bringing it on par with the in-store performance.
