The problem

Rising construction costs + labor shortages = common western problems. Which delays new builds → widens supply-demand gap → drives up prices. Big projects + traditional methods/regulations = take forever to complete.

The solution

Modular factory-built homes with customizable designs and 45–50-day installation.

Positioning

We win in transit served commuter belts - where land is cheaper, approvals are predictable. Where our 45-50 day build + standardization cuts TCO (total cost of ownership) and time.

Affordability

Affordability = monthly TCO, not market price. We will reduce the full monthly load. Monthly TCO = mortgage + property tax + insurance + energy + commute time and cost. Our: Build cost = 35% cheaper. Time = 45-50 days. 30% Energy efficiency savings. Maintenance = factory 3x better quality + warranties reduces overall capital expenditure. Permits handled.

Pricing

For conventional construction of a 150 m² home, the breakup is generally 45% labour, 45% material, 10% equipment. Avg cost - 20,000 x 150 m² = 3mil DKK - 9k material, 9k labour, 2k equipment. Our 150 m² - calculated build cost = 1.27 mil DKK + labour cost 750k DKK (max). Total = 2 mil DKK + shipping = ~2.1 mil DKK. Saving 35%.

Beach head

Private landowners with idle plots in S-train commuter belts, ready to start within 3-6 months. Target profile: Starter families (dual income couples/single parents, 1-2 kids) - Millennials/Gen Z seeking financial independence + family homes matching their values (smaller, eco-friendly, hi-tech).

Phases

Phase 1: First house which we will be used as a show house.

Parallel Phase 2: Self-funded developer builds (2-3 houses) in attractive commuter belt spots → real estate agents as sales force (minimize marketing spend).

Phase 3: Client acquisition via marketing + referrals → scale to product-market fit.

GTM: First build 5-10 homes for private landowners → scale from there.

Status

We are in the design phase of the first house for a client with a private land + we are identifying land in a few areas where we will build a house(s) through our investment then sell it.