Introduction to SPRINGBOARD®
We are good friends who have traveled and tasted our way through several wine and vermouth regions in Spain and Italy over many years. So it was natural to share our passion and flavors with the Danes. We started in 2019 by importing a single pallet of vermouth to Denmark and now have our very own fantastic organic product range. We have a strong collaboration with one of the most traditional distilleries in Italy, producing with local organic ingredients.
Today, the portfolio consists of 2 different vermouths (15% alcohol), 1 Limoncello (15% alcohol), 1 Bitter Aperitif (15% alcohol), 1 Aperitif Senza (0.5% alcohol), 2 spiritz (8.6-9.3% alcohol) and 1 Limoncello Senza (0% alcohol).
Areas for sparring
For this SPRINGBOARD®, panelists with competencies/experience within these themes, are needed for sparring:
- 1. How to scale sales further?
- 2. How to raise DKK 750,000?
Industry: Food
Development stage: Proof of Business
Company's CVR region: Capitol
Competencies in the panel:
- Business Development
- Financing, Funding & Raising Capital
- Marketing & Distribution Channels
Note: This SPRINGBOARD® will be held in Danish.
Product portfolio
The portfolio consists of 2 different vermouths (15% alcohol), 1 Limoncello (15% alcohol), 1 Bitter Aperitif (15% alcohol), 1 Aperitif Senza (0.5% alcohol), 2 spiritz (8.6-9.3% alcohol) and 1 Limoncello Senza (0% alcohol).
Distribution
DTC via own webshop.
Distributor (Bambina) handling off-trade sales in Denmark.
Distributor (Kjær & Sommerfeldt) handling on-trade sales in Denmark.
International online sales platform handling online sales outside Denmark.
Ambitions
Grow revenue from DKK 1.2 million in 2025 to DKK 7.5 million by 2029.
Scaling strategy
Distributors – we will strengthen and optimize our partnerships with our distributors making sure our products are presented in the best way possible.
Co-labs - establish a series of co-labs to reach a broader client base and build a well-known reputation in the industry.
Export - Get the brand into European markets such as Germany and Spain. USP’s: Danish. Organic. Great taste. Low-to-no alcohol.
Brand building - creating more and better SoMe content. Advertise. Create more eye catching point of Sale material. Host lots of demos and participate in international events.
New products - with high demand for low-to-no alcohol products, we'll keep looking for new opportunities to expand our product portfolio - especially new RTD's.
Team
A – founder and partner, head of network, relations and product development. Educated teacher, experience as project manager and concept developer.
5 resources (not employed but actively involved on-the-side) supporting A with financials, legal, business development, brand development and design.
